Before attempting any customer journey map exercise, organizations must answer two questions. Are we a customer-centric organization? Is customer experience a measured focus of our business? Assuming ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer journey quickly and efficiently in just seven steps without prolonged research. The ...

Understanding the Customer Journey: The Power of Real-Time AI AI is fundamentally reshaping how brands understand and map the customer ... need to take additional steps to be transparent with ...