That might be something the business wants to address. Emotions are often the hardest part for an organization to understand, but if the journey map is to be of value and help improve customer ...

Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...

Map out the entire customer journey. Start by stepping back and analyzing ... identify where pain points exist and where you can add value. For example, you may find that your customers’ real ...