As part of this, SRK will represent its premium basmati rice brand, Daawat. Sources told indiantelevision.com that the agreement is for three years, and is valued at about Rs 35 crore. No ...

an Indian-origin global FMCG company in the consumer food space, launches a global campaign featuring the King of Bollywood, Shah Rukh Khan, 'Bringing Out His Finest' with Daawat Rice. Shah Rukh ...