With many IP vendors in the market, the question is what really adds value to customers and help them choose the right vendor. How can an IP centric focus with services built around IPs can deliver ...

Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.

Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...

I just came back with the family from a weekend at Disney World. Yes, I have adult children, but I also have a nine-year-old, ...

Insight Operational excellence is the cornerstone of long-term success in any organisation. For CEOs in Ghana, it means creating a culture of continuous improvement, eliminating inefficiencies, and ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

Through continued investment in its Citrix Ⓡ platform, the company is delivering greater value and security, enabling customers to navigate an increasingly complex hybrid world confidently.