CES 2025: Dell Is Rebranding, and It’s Confusing
D uring CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell's new naming scheme is all about finding you the right PC
This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...
Dell mocked at its own press launch for copying Apple’s naming convention
Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...
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Dell embodied 2 of the corporate world's biggest themes in 2024: AI and RTO. It's paying off.
Dell made its name in the 1990s as the trusty brand for office PCs. It has since evolved into a major server vendor and data storage provider, but outside tech circles, the company has mostly ...