The findings suggest that a discount promotion may devalue a product in consumers’ minds, whereas a free promotion offer may not devalue a product at all. Explore HBR HBR Store About HBR Manage ...

The main opposition party has recently demanded a devaluation of the Sri Lankan Rupee (LKR) to ‘increase exports’ and ‘boost the economy’. This process, claims our ‘government-in-waiting’, is the ...