Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

Once the world moved to remote work, sales teams navigating these changes found themselves doing so in a rapidly changing digital ... B2B marketers leveraged collaboration between sales and ...

Digital marketers are under pressure to ... Dig deeper: Balancing the human-to-AI mix in B2B marketing More and more marketers are being asked to quantify the value of brand marketing in financial ...