Amongst brand generated media, the brand’s website is considered the most trustworthy digital communications channel. In fact, the brand’s Website is not only the most trustworthy brand-generated ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

As Co-op launches a new first-party data solution, its top marketer discusses one year of the retail media business and how ...

It explains how digital channels, when used well, can play a fundamental and complementary role in brand building. This paper will predominantly focus on paid digital media and its potential to ...

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research from WARC. The researchers compared media consumption among ...

Firstly, the report reinforces the need to find the right mix of traditional and emerging digital media channels when creating media plans. Whilst the channel mix becomes more complex, balancing ...

The report reinforces the need to find the right mix of traditional and emerging digital media channels when creating media plans. Whilst the channel mix becomes more complex, balancing investment ...

Andy Miller has joined Oklahoma-based multimedia company Griffin Media as vice president of digital content. Miller will ...