What really matters is relevance and if your brand is important to people in their daily lives. For the last four years, Prophet has studied what makes a brand relevant. Those special brands that ...

The Los Angeles International Wine & Spirits Competition brings winning wines and spirits to a diverse and discerning ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

It’s critical to put clients at the center of everything your company does ... Bandrowczak: Xerox is a trusted brand and partner and given our long history of providing document workflow ...