BEIJING--When Eileen Gu won Olympic gold in the Big Air, sales of her red Anta ski suit, complete with slipdrag reduction technology, surged 20-fold on Chinese e-commerce platform JD.com.

Nearly two years ago, at age 15, freeski prodigy Eileen Gu Ailing decided to compete for China instead of the US. And she has no regrets. Born in the US to an American dad and Chinese mum ...

Gu, known in the Western world as Eileen Gu, won the women’s free ski Big Air event at the Beijing 2022 Winter Olympics with a final jump she had never attempted before. Her mother thought she ...

Eileen Gu said she was quickly discovering that her second Winter Olympics was going to be tougher than the first, with most of the pressure to succeed coming from within. The Beijing double gold ...