Elf on the Shelf is a Christmas tradition started by Carol Aebersold and her twin daughters, Chanda Bell and Christa Pitts.

Can you touch your Elf on the Shelf? If your shelf has ever hosted an elf, your children likely already know the cardinal rule: No touching. But, accidents happen. In the event that a human hand ...

This limited-edition version of Santa’s Official Scout Elf features poseable limbs and a loungewear set. It also comes with a themed ornament and storybook.

The Lumistella Co. is unveiling a special edition Elf on the Shelf for the icon's 20th anniversary. | Source: The Lumistella ...

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Under pressure e.l.f. Beauty (ELF) is hoping to align itself with the growing popularity of women’s soccer and the sport’s ambitions to help ...