Michal agreed. "I think that the strategies and tactics to make an impact on people's decisions lay in the same places for B2C and B2B. B2B marketers should use emotional marketing if it makes sense ...

Meanwhile, consumers' devices are constantly bombarded with marketing clutter and meaningless ads that don't take the time to understand consumers' needs or preferences. As it always has, our success ...

but do we know why emotional marketing is important for brand adoption? To help you answer this question, this article looks at why emotional marketing works and how you can develop more emotional ...

Logic may guide decisions in marketing, but emotions win the heart. They are vital in today's marketing if you want to stand out, be memorable and build lasting relationships, but it isn't the ...

“Emotional marketing has to be backed by things that are tangible and functional, as well,” Khong said, citing how in Indonesia, the big majority (89%) of consumers think it is worth spending ...

These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience. They understand the current, heightened emotional state of ...

An in-house study, in fact, revealed that advertising which yields an emotional response is nine time more likely to be successful then ... In compiling a recent case for long-term, sustained ...