Are you a print subscriber? Activate your account. By Ad Age Staff - 8 min 53 sec ago By Brian Bonilla - 11 min 23 sec ago By Sabrina Sanchez - 57 min 3 sec ago By Sabrina Sanchez - 1 hour 41 min ...

Michal agreed. "I think that the strategies and tactics to make an impact on people's decisions lay in the same places for B2C and B2B. B2B marketers should use emotional marketing if it makes sense ...

In the digital age, nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster ...

but do we know why emotional marketing is important for brand adoption? To help you answer this question, this article looks at why emotional marketing works and how you can develop more emotional ...

Logic may guide decisions in marketing, but emotions win the heart. They are vital in today's marketing if you want to stand out, be memorable and build lasting relationships, but it isn't the ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

The Networker' explores the emotional and financial complexities of multi-level marketing. Through a powerful storyline and a talented cast, it examines the highs and lows of ambition, trust, and ...

These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience. They understand the current, heightened emotional state of ...

Exclusive data from Marketing Week’s 2025 Career & Salary Survey reveals a generation of marketers on the edge of burnout. Over half of the more than 3,500 marketers surveyed have felt overwhelmed (58 ...

Tesco has launched a new marketing campaign that highlights the emotional impact of food. Called 'It’s not a little thing. It ...