Your emotional system wants that delicious taste right now and it overrides your rational brain system. You know you should get out of bed for your morning workout, but your emotional system wants ...

Particularly the rational, planning and thinking parts which are located in the the pre-frontal cortex of the brain. That means in our teenage years the emotional parts of our brain, like the ...

Your Artstor image groups were copied to Workspace. The Artstor website will be retired on Aug 1st. Journal of Strategic Security Vol. 15, No. 1, 2022 Emotional and Rational Decision-Making i ...

Visual advertising appeals affect consumers’ future purchase intention. Images associated with emotional and physiological appeals lead to greater consumer purchase intention; images associated with ...