Fitness chain Equinox has launched a $40,000 gym membership called "Optimize by Equinox". The company says the goal is to help with overall health and longevity. Equinox teamed up with a lab-test ...

From the moody gym lighting to the glass refrigerators stacked with eucalyptus-infused towels, Equinox encompasses all things luxury fitness. Still, a gym with its own spa and steam room comes at ...

In New York City, going to Equinox, a high-end gym chain, is an undeniable signal of status. They have expertly crafted a brand that truly evokes luxury, sex, and wellness even when brought up in ...