When the franchise learned about the alleged fake trucks in June, they demanded the pair stop using the Mister Softee design illegally. That was ignored, the lawsuit says. A similar rogue Mister ...

No need to chase the jingle – Mister Softee is now stationary. The iconic ice cream man has parked in Long Island, putting down roots with its first-ever brick-and-mortar shop earlier this month ...

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970, and the vehicles have since become a beloved staple and popular tourist attraction. More than 20 people ...

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970 and the well-known vehicles have since become a beloved staple and popular tourist attraction in the city.