Chains can benefit from apps to promote its sales strategies through marketing campaigns, upselling, and cross-selling on the app. These apps also give them complete access to methods that could trick ...

This growth is driven by digital advancements, menu diversification, and rising consumer demand for quick-service meals. ROCKVILLE, MD ...

A psychology expert has lifted the lid on one commonly used marketing tactic to trick customers into spending more money at ...

Tariq Hassan will step down as chief marketing and customer experience officer next month. Alyssa Buetikofer, chief marketing ...