Purpose-led advertising, once seen as bold and progressive, is increasingly being met with indifference—or worse, mockery.

The MSRDC-managed billboard used an old image of overcrowded Mumbai locals, which the railway said unfairly exploited a dated ...

Mumbai: The Western Railway in Mumbai has raised concerns about an outdated Fevicol advertisement situated in Bandra, asserting that it inaccurately reflects the present condition of the Mumbai ...

Pidilite was the leading adhesive brand in India with offerings across formats of white glue, stick and gum. Fevicol was its iconic brand which had become synonymous with the adhesives category.

An old Fevicol hoarding in Bandra West was taken down on Saturday after Western Railway raised objections over its portrayal of Mumbai’s local trains. Calling i ...

Fevicol: The Ultimate Bond – 20 years and still going strong Nirav Parekh Campaign details Brand owner: Pidilite IndustriesAgency: Ogilvy & MatherBrand: FevicolCountry: IndiaChannels used: Branded ...

Fevicol Success Story: From school projects to household repairs, Fevicol has been an integral part of Indian homes for ...