I f you've been writing Fireball off as the totem of frat house mini fridges and Jell-O shots, you've been seriously ...

Flavored whiskeys have been around for decades. But since the mid-2000s, the U.S. has experience a flavored whiskey golden age. Honey whiskeys, peach whiskeys, and even peanut butter whiskeys have ...

Burey and Macaulay shared a round of Fireball whiskey shots. A casual question lit the fire for what would eventually become Duke and Dame: If you could invest in a flavored whiskey instead of ...

It also recently registered trademarks for Tennessee Fire and Tennessee Cinnamon—auguring an entry into the cinnamon segment that’s been so successful for Sazerac’s Fireball brand, among others. Other ...