FDA: Frosted Flakes Healthier Than an Avocado Under the FDA's current rules, some cereals and snacks are deemed healthier than fruits and nuts based on fat content.

The breakfast giant is introducing glazed-donut-inspired cereals as it reported earnings and plans to regain market share in ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

Shares of the company, which makes Froot Loops and Frosted Flakes cereals, rose about 4% in premarket trading. Battle Creek, Michigan-based WK Kellogg had announced a reorganization plan in August ...