Tony the Tiger is the iconic mascot of Kellogg's Frosted Flakes, who has been a beloved advertising figure since his debut in 1952. His famous catchphrase, "They're Gr-r-reat!" quickly made him a ...

Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable. And by 2022, two out of three teens in the U.S. didn't ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...