Chocolate brand Cadbury Fuse took an integrated approach to increase brand affinity and share and overtake its rival Snickers in India. Snickers, Mars Chocolate's rough-chew chocolate bar identified a ...

Cadbury's Fuse bar was launched in 1996 and quickly became one of the best-selling treats. The chewy, crunchy snack was filled with nuts, raisins, cereal and fudge. and coated in milk chocolate ...