Playing the “I told you so” role could be an unforgiving, ungrateful task. But, sometimes, somebody has to do it, and when it comes to the future of marketing technology – we’re 100 per cent up for ...

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

Its proven track record, strategic partnerships, and strong financial foundation position it as a compelling consideration for investors seeking to engage with the future of marketing technology.

"Advertising isn’t just about creativity, it’s about understanding people, culture, and business. Do your research, stay curious, and be willing to put in the work." Khumalo has her sights set on ...

No memorable hook, no lingering thought, no well-crafted story to deliver a message. Marketing was never meant to be an exclusive numbers game. Yes, I love a good cost-per-thousand rate as much as the ...

To say that we're in an interesting period in history would be an understatement; global economic and political instability, continued concerns around climate change and social issues, the rise of ...

Digital advertising is in the midst of a seismic ... While agents herald a more autonomous future, I believe there will always be a role for copilots. Certain aspects of creativity, strategic ...

Our marketing teams use AI to accelerate content ... and personalization. This is the future we’re building at Adobe. Rachel Thornton is the CMO of Adobe Enterprise Business.

Our belief is that AI will play a key role in the future of marketing, and we would highlight two applications that will change the game. First, the famous Next Best Action.

As he states, “The future of advertising isn’t just on screens—it’s in the world around you. With PrismAR, that future starts today.” VentureBeat newsroom and editorial staff were not ...