With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

If you haven’t already implemented AI training, you’re missing out on a major opportunity to amplify. For us, 2025 is all ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

People don’t wait for content. Content must keep up with them. One moment, short-form videos dominate. The next, AI dictates ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

But here’s the thing: I’m a relentlessly positive soul – and I believe there are plenty of reasons to remain optimistic about the future of inclusive marketing. Despite recent headlines, a quiet ...

Get ready for a wild ride into the future of advertising. Gone are the days of simple product pitches; AI-powered commercials are taking center stage. Imagine this: You’re watching the game ...

The future is consumer-first As AI-driven automation, privacy regulations, and consumer expectations evolve, programmatic advertising will transform any before. Marketers who embrace these changes ...

The debate over pharmaceutical advertising on television has resurfaced with renewed vigor, among populist conservatives and activists, such ...