Instagram wanted to do more to give creators guidance to achieve their goals. On the gamification front, the spokesperson said the "last thing" the company wanted to do was add more pressure on ...

One increasingly popular method of engagement is gamification. Leveraging the fun elements of games to generate interest and excitement, gamification can be effective if handled correctly.

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...