It's no longer about bombarding customers with messages and hoping they'll purchase a product; it's about gathering customer data and listening to what they want. Here are four ways to use that data ...

However, according to Forrester, this channel is one of the last methods used to gather customer data: Information from online communities' results in an open dialogue that can be mined for consumer ...

Businesses gather market research data through social media by leveraging its vast reach to connect with a large number of customers. Social media platforms provide an affordable and scalable way ...

AI can help salespeople by automating routine tasks, gathering relevant data from multiple sources, understanding customer intent, and making suggestions and recommendations to help drive new ...