From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan ...

Purpose-led advertising, once seen as bold and progressive, is increasingly being met with indifference—or worse, mockery.

While most brands are still rooted in physical experiences, marketers must realise that Gen Z – a very important demographic – discovers friendships and brands in a different way. More than any ...

Generation Z's approach to brands is part of what sets it apart from previous generations. When deciding where to shop, their primary motivator is price, according to a Business Insider survey of ...

Which brands do members of Gen Z tend to like much more compared with adults in general? To find out, Visual Capitalist looked at Morning Consult data for US Gen Z brand preferences versus the brand ...

Appealing to young people doesn’t mean ignoring older people. In fact, Dana Hanna, senior creative strategist at Ready10, thinks they might appeal even more. 70-year-old Instagram bodybuilding ...