He writes about creative work and human behavior at Sparring Mind. The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

Colour is more than just a visual sensation; it’s a powerful force that subtly shapes our moods, behaviours, and even our subconscious thoughts. From the vibrant hues that invigorate us to the ...

The influence of colors on our emotions isn't merely a matter of personal preference or cultural conditioning; it's rooted in our psychology. In this comprehensive guide, we'll explore the world of ...

Color psychology is often the first layer of interaction between a business and the public.” - Darren GauntCOVINGTON, LA, UN ...