Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

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Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Out with the blue and in with the monochrome. Max just got a new logo. Again. Two years after rebranding from HBO Max to just ...

Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' ...

Max, formerly known as HBO Max, officially has a new logo on Sunday night, March 30. The new logo for Warner Bros.

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

The school issued a statement and said that the show uses their logo without permission in “troubling” imagery, which has ...