Heineken is betting that consumers are sticking to nonalcoholic beer well beyond Dry January. The Dutch brewer is seeking to tap into growing demand for low- and no-alcohol beverages, a category ...
Dutch brewing heavyweight Heineken has expanded its range of Inch's cider in the UK market with the addition of alcohol-free and cloudy variants. The group's UK business said it looked "to ...
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Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir. While the biggest issue raised has been the fact that it is a non-halal drink meant for ...
Jiri Rakosnik, who had just joined Heineken Malaysia as its new marketing director at the time, must have been wondering what he had got himself into. But rather than worrying about the negative ...
Dutch brewing heavyweight Heineken has expanded its range of Inch's cider in the UK market with the addition of alcohol-free and cloudy variants. The group's UK business said it is looking to ...
Dutch brewer Heineken will be lowering the amount of alcohol in its Sol lager from tomorrow. The strength of the drink will be reduced from 4.2% ABV to 3.4%. Although the lower alcohol version ...