Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...

The WPP team, led by VML, will leverage WPP Open, the company's AI-powered operating system, to deliver creative end-to-end ...

WPP has today announced that it has been selected by Heineken as its global shopper marketing and commerce partner for the ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Unlock' the communication barrier from dark market legal limitations, creating impactful reach to generate awareness of Heineken Experience Silver's brand DNA and elevate the "High Quality Brand" ...

Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 ...

WPP has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand ...

However the company has now confirmed Heineken Silver has been discontinued after just two years in the UK. Heineken Silver was launched in the UK back in 2022. (Image: Tesco) Heineken Silver was ...

Heineken is further expanding its beverage line-up by adding a low-calorie, low-carbohydrate and low-alcohol lager. With Heineken Silver, the brewer says it’s offering a beer that’s both healthy and ...