A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.

Hello Kitty & Friends stop by Earth for a newly released figure collaboration in the U.S., combining Sanrio nostalgia and ...

The My Melody and Kuromi series, two of the most beloved characters from the Hello Kitty and Sanrio universe ... The “kawaii” aesthetic is characterized by pastel colors, simple designs ...

Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and ...