Ofek, Elie, and Hema Yoganarasimhan. "Assessing the Value of Unifying and De-duplicating Customer Data." Harvard Business School Teaching Note 525-033, December 2024.
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko ...