The ad, from agency Erich & Kallman, creates a storyline where people are confusing real lava (as in the molten volcanic kind ...

Hey, PSA: Don't Eat Lava. Eat Reese's Chocolate Lava. HERSHEY, Pa., Jan. 31, 2025 /PRNewswire/ -- Hold on to your chocolate and peanut butter-loving grandma…because It's Lava Time, Baby!