Arabian Gulf Business Insight on MSN1d
Shisha smokers turn to healthier alternatives
In the same way that non-alcoholic drinks are now a regular feature in restaurants and bars in the UAE, hookah smokers are increasingly turning to healthier substitutes to satisfy their shisha fix.
Founded in 1999 and based in Dubai, Advanced Inhalation Rituals (AIR) operates in over 100 countries and leads the $19 billion global hookah market. With a focus on innovation, it combines ...