Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Submissions for the 2025 Hot Wheels Legends Tour presented by Mobil 1 are officially open to custom car builders around the ...

Mattel, the toymaker behind Barbie and Hot Wheels, is laying off 120 workers from its El Segundo headquarters, according to a notice provided to state and local officials. The toy and ...

WireImage This transition comes as Mattel –second to Hasbro — has been shrinking its manufacturing operations and leaning into licensing its hot properties, including Barbie, Hot Wheels and ...

Mattel Malaysia Sdn Bhd (MMSB), to produce over half a billion Hot Wheels cars per annum by 2025, a 20% increase in output following its expansion exercise which is slated for completion in ...

But here, all the picture frames, trophies and knickknacks connect back to one thing: Hot Wheels. The wall behind ... and skills caught the attention of Mattel, the toy’s manufacturer.