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ITC To Increase FPOs To 4,000 In Next 4 Years Linking Crore Farmers
Besides, ITC is working on expanding the reach of its super app MAARS -- a phygital' initiative with FPOs through which it is providing personalised advisories to farmers from weather forecast to ...
Business Insider India2y
ITC is relying on its advisory app for farmers, valued-added crops to grow its agri-business
ITC believes that a strategic focus on value-added crops, its advisory app for farmers ITC MAARS and climate smart agriculture will drive new vectors to sustain growth and profitability in this area.