On Monday, The Icee Company and Peeps announced they're coming together for the ultimate spring treat: Peeps-flavored Icee. “Icee and Peeps are both nostalgic brands that bring joy to fans of ...

ICEE CEO Dan Fachner started with the company by delivering products and servicing machines in California. He worked his way up to president in 1997, then in 2019 moved the company to La Vergne.

In short, the company was acquired by ICEE, its major competitor ... a possible precursor to Burger King's frozen cotton candy drink. By 1999, Slush Puppie was making $25 million a year.