Using imagery can help people keep their memories vivid for longer, but for those with PTSD, a strong sense of imagery could ...

Memory is still considered a key variable in terms of advertising effectiveness (Delattre & Colovic 2009; Jeong et al. 2011; Lee et al.2012). The effect of images on advertising memory has been ...

A new study shows that having a vivid imagination—especially for visual details—may increase a person’s risk of developing posttraumatic stress disorder (PTSD) after trauma.