Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves ...

At the Fast Company Grill at SXSW, execs from Weverse, Crunchyroll, and Wattpad/Webtoon explained how to treat your customers like fandoms.

In Africa, the drive for inclusivity can sometimes result in a homogeneous and inauthentic brand image. This is heightened in South Africa, where organisations are acutely aware of the need for ...