Reinhardt, Forest, and Shu Lin. "Master Kong: Growing the Instant Noodles Market in China." Harvard Business School Case 723-021, February 2023.

It is the brand name used by packaged food company Tingyi (Cayman Islands) Holding Corporation, the largest instant noodle producer operating in mainland China. Tingyi markets their products under ...

Master Kong has handed its creative business for its premium line of instant noodles to Havas Creative China, following a competitive pitch last December, as confirmed to MARKETING-INTERACTIVE.

Certain Chinese instant rice noodles come packaged with what seems like an entire pantry’s worth of shelf-stable garnishes: pickled and fermented vegetables; textural additions like peanuts ...

My parents always told me that if I ate too many packs of instant noodles, I'd die. They'd send me articles of kids in China who got stomach cancer, stories of people who were malnutritioned ...

Nearly 90 per cent of instant noodles tested by Hong Kong’s consumer watchdog have been found to contain potential carcinogenic contaminants, it said, urging the industry to reduce production of ...