Being able to erase bad memories and traumatic flashbacks could help in the treatment of a host of different mental health issues, and scientists have found a promising new approach to do just this: ...

But why exactly do they happen? Some scholars believe that earworms may form the much larger phenomenon of involuntary memory. This refers to a trigger in everyday life that reminds you of ...

And it's a common experience. It often occurs as an involuntary memory. That is, we make no effort to try to recall such memories, they just come to mind spontaneously. Research has recently begun ...

the narrator tastes a madeleine cake dipped in tea and experiences the nostalgia of involuntary memory. Today, psychologists often refer to this as the “Proust effect”: a sensory experience ...

The technique, known as targeted memory reactivation, not only diminished the intensity of negative memories but also heightened the involuntary recall of positive memories. This process further i ...