Being able to erase bad memories and traumatic flashbacks could help in the treatment of a host of different mental health ...

You got a song stuck in your head? Earworms are music and memory at work. Here's why we get them and how to get rid of ...

"If you think about a song, it unfolds over time," explains Beaman. Earworms are an involuntary memory that plays as a sequence in your mind. It is unlike the memory of a still image like a ...

And it's a common experience. It often occurs as an involuntary memory. That is, we make no effort to try to recall such memories, they just come to mind spontaneously. Research has recently begun ...

But why exactly do they happen? Some scholars believe that earworms may form the much larger phenomenon of involuntary memory. This refers to a trigger in everyday life that reminds you of ...

the narrator tastes a madeleine cake dipped in tea and experiences the nostalgia of involuntary memory. Today, psychologists often refer to this as the “Proust effect”: a sensory experience ...