While JCPenney's latest ad explicitly begs customers to come back, it also reveals the end of Johnson's rebranding efforts. Johnson changed JCPenney's logo to read "jcp." This logo appeared in the ...

The increased overall ad spending came after JCP fired its ad agency, Saatchi & Saatchi at the end of 2011, after five years together. It brought in Peterson Milla Hooks. Its PR company ...

The JCPenney ads are running within the AP News iPhone application. “Our mobile button site is part of our overall holiday button campaign,” said Ann Marie Bishop, spokeswoman at JCPenney, ...

Apple’s iAd campaign JCPenney is among the first companies to connect with consumers through Apple’s new iAd platform with an interactive mobile ad reaching millions of iPhone and iPod touch ...