Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

While Jaguar's recent brand refresh and Type 00 concept car got a lot of derision when they debuted, it looks like some ...

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

But car companies, like any brand, cannot survive on love alone. They need sales, and Jaguar has struggled in ... of the brand development – the logo, monogram, colour, detailing, touchpoints ...