Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

The Jaguar lettering is now presented in a new font, which is rounder and more open. The company calls the Jaguar lettering the Device Mark, and it uses a mix of upper and lower case characters.

Jaguar’s controversial rebranding program created waves inside the company as well as out, a report says. A leaked letter reveals Jag’s internal design team was frustrated about a decision to ...