最深入人心的「跳跃的美洲豹」 logo 则取消了细节，依靠密集细横线中间的镂空呈现，依稀能看出是正在跳跃的美洲豹，但是原来捷豹 Jaguar logo 标志 ...

Jaguar’s recent rebranding effort, unveiled as part of its Panthera project, has not only faced widespread public criticism ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.