As Jon Iwata, IBM Corp. SVP/Marketing and Communications... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes ...
"Data," is the one-word response from Jon Iwata, IBM Corp. SVP/Marketing and Communications. Or, more precisely, data that can be fed into the cognitive resource that a computer has become. (Think IBM ...
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