Gut-friendly fizz: How Coke and Pepsi are reinventing the soda wars
Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...
Pepsi to acquire prebiotic soda brand Poppi for nearly $2 billion. What we know
Pepsi is buying Poppi, the prebiotic soda sued last year for alleged deceitful marketing. PepsiCo announced on ...
The Financial Express3 天
Can Dabur stand up to the combined might of Coca-Cola and Pepsi?
With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...
thefw6 天
Beloved Retro Soda Makes Major Comeback, But Does it Taste the Same?
What Happened: Jack In The Box's Good Good Sauce is blends tangy and sweet flavors. Think mayonnaise mixed with honey. The ...
Food Dive9 天
PepsiCo buys prebiotic soda brand Poppi for nearly $2B
The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.
PepsiCo to buy prebiotic soda brand Poppi for nearly $2 billion
PepsiCo said on Monday it would buy prebiotic soda brand Poppi for $1.95 billion, expanding into the "healthier soda" ...
Pepsi taps booming gut-health market with $2bn Poppi deal
PepsiCo has struck a $2bn deal to buy Poppi, becoming the latest big group seeking to capitalise on the booming market for ...
PepsiCo to buy prebiotic soda brand Poppi, expanding into the healthier soda category
PepsiCo said Monday it would buy prebiotic soda brand Poppi for $1.95 billion US, expanding into the "healthier soda" ...
India.com5 天
Man tried selling Coca-Cola’s trade secrets to Pepsi for Rs…, and then…
Coca-Cola is the undisputed leader of the global beverages market, but what would happen if its arch rival, Pepsi, gets a hold of Coca-Cola’s trade secrets? The closest we got to finding an ...
exchange4media7 天
Halftime, Anytime, Lifetime, Everytime: The cola wars evolving into brand chronicles
This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...