No one can blame people for thinking the new ad is strange. It starts with a man watching a puffy vest fall out of the sky, right onto the shoulders of a woman, before a group of people surround them.

KFC UK’s latest ad launch boasts fantastical world-building and absurdist storytelling. The Liberty Guild’s Jon Williams muses over how it masterfully breaks the category’s monotony.

David Blagojevic, a commercial film director, has demonstrated the growing potential of AI-driven content production with a speculative KFC advertisement that cost less than $400 to create.