This 1964 "ketchup race" ad, the brainchild of Heinz marketer Charles M. Berger, was the first in what became a line of ads stressing Heinz Tomato Ketchup's slow-pouring qualities.
If you have most or all the ingredients at home, it is cheaper to make your own ketchup. But if you don’t, it will initially cost more. After all, a 12 oz bottle of Great Value honey from Walmart is ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
Recalling the 2018 trade spat during Donald Trump’s first term in the White House, Trudeau told reporters: “The example from last time was Heinz’s ketchup being replaced by French’s ketchup because ...